Winner of Best Entrepreneurship Book at the 2021 Australian Business Book Awards
Cult Status
Consumers have changed, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs thinks differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build long-term, sustainable success?
In this book you’ll discover:
- The 7 Steps to building a business with cult status
- The one thing you should do before starting something new
- Why every business of the future needs to balance profit and purpose together
- How to have just as much impact working inside a company as you can from outside
- The leadership trait every new leader needs
- How to create a passionate community that rallies around you in tough times
- 14 practical exercises you can do today to set up for success tomorrow
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
